Chad Everett Harris

Toilet Paper Rolls
Toilet Paper Roll

Marketing comes in all types of mediums. Today, I was at one of the mobile phone providers getting a new phone and during the lengthy process, I used the restroom. When I walked in, this was the first thing I saw and honestly, I laughed out loud. I thought to myself, you gotta be kidding me. When I walked into the store, there were two employees just sitting there playing on their phones. I didn’t receive that great of service until we ordered 3 phone and 2 watches, then they quickly picked up the customer service.

Back to the marketing point. It takes very little effort to demonstrate to customers that the staff cares. The bathroom is one of the easiest places to make a great impression. I remember the bathroom at our garden center was kept spotless. We offered iced tea and freshly brewed higher end coffee. We made a point to pay attention to the smallest details and it made a difference.

I don’t understand the issue with the toilet paper roll. Nobody seems to change the them regardless of where you are in the world. One thing is clear, it doesn’t matter if its the mens room or the women room, at home or at work. Not sure how much harder it is to change the roll or just set the toilet paper on top of the roll.

Consider this, if you are the user, everyone has touch that roll at the worse possible time of their bathroom experience. I bet you change it next time.