Throwback Thursday Marketing

Small Business Saturday Marketing Idea

Turning the years back to the fall of 2013, I ( Chad Harris from The Garden Gates ) was mad as hell that day. American Express announced their new campaign, Small Business Saturday. I was fuming. I just couldn’t understand why Amex would promote small businesses just for one day of the year. So, I decided to do something about it.

Step One – Rallied the Troops on the fly and line them up with no warning and rolled the film-

We launched this on Facebook and the promotion reach 1 million views- was it viral, well in 2013, 1 million views really meant something.

For the next few months, when I walked into my local favorite place in New Orleans, ” I was that guy.. the one you couldn’t make go away on Facebook.”

It’s all about marketing, whatever your passion is, own it- Chad

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Published by Chad Everett

Chad Everett Harris is an entrepreneur to the core. Over the last 38 years, he has been involved in construction, retail, ecommerce, marketing, and cryptocurrency. This combination of industries provides him with a unique approach to business development.

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